There are many reasons you should consider working with a graphic designer to help brand your business. Perhaps the most important element to weigh is the value and importance of your first impression of a business. First impressions are powerful and the reality is, customers connect more with brands and images than they do with products. Strong branding fosters trust and customers tend to favour those businesses they trust. Using a designer helps develop a perception of competence and works to lay the foundation of relationships between customers and your business.
There are some tools you’ll need so you can work effectively together. Ideally, we’ll connect with right away. I’m straightforward and am not a lover of meetings, but I’m pretty easy to get along with.
You’ll need to know and share with me, a detailed understanding of your business. A willingness to ask and answer questions will go a long way to keep the lines of communication filled with useful stuff. You’ll also need a computer or tablet, a reliable internet connection and a reasonable level of patience.
If we’re going to work together, you’re going to have to tell me what you want. If you have trouble organizing your thoughts, start by finding things you like. That’s as good of place to start as any. I’m going to be interested in what you see as the purpose of the design work we are collaborating on. The more I know, the better. If you are working within a deadline, tell me right away. This will give me the opportunity to plan the work that will need to be done, or inform you that I just can’t meet your deadline. Another thing to mention right away, is the budget you’re working with. I can’t read your mind and I’d rather know what you’re able to spend, so you’ll know exactly what I can do for you.
Finally, something you should know if we’re going to work together — I don’t proof. Most of us creative-types don’t proof the work we do. You have to remember, we spend hours working on something, so it’s unlikely a mistake is going to jump out at us. I’ll remind you when it’s time, but make sure you check the spelling of your business, your address, your phone number. Make sure the important details, in the very least, are correct. Once you give me the final go ahead, it’s on you. You’ll see…I’ll get your approval in writing. It’s not about placing blame or shirking responsibility, it’s about making sure we’re both on the same page and we both value our time and work.
It can be difficult sometimes, to understand the mind and habits of a creative-type. Especially if you tend to lead with the opposite side of your brain. Hopefully, you’ll take some of this information and use it to help you decide whether working with a designer is something you’re ready to do.